Everybody plays.
The 14.98 Foundation makes sport-based wellness accessible to everyone, so cost never decides who plays.
Our Purpose
The 14.98 Foundation is a New Jersey based nonprofit working to make sport-based wellness universally and equitably accessible. Its name comes from a number: the $14.98 price of the Starbury basketball shoe, which proved two decades ago that excellence does not have to be expensive and that the right to play belongs to everyone. The Foundation carries that conviction forward through programs like Wellball, its flagship sport-based wellness program, delivered inside the communities, schools, and neighborhoods it serves. By removing the cost, equipment, and access barriers that usually decide who gets to participate, the foundation works toward a simple goal: that no one is priced out of being well.
Our mission is simple and thoughtful.
To make sport-based wellness universally and equitably accessible — so that cost is never the reason someone is left out.
Access should never be a privilege.
Our brand promise is if you show up, you’re in! We take care of the cost, the gear, and the barriers — you bring yourself.
Where wellness meets play.
For people and communities who have been priced out of wellness, The 14.98 Foundation is the nonprofit that makes sports-based wellness genuinely accessible through programs like Wellball. Because the right to play and be well was never supposed to carry a premium.
Why 14.98?
Most foundations are named after a person, a place, or a virtue. We are named after a price tag — and the price tag is the whole point.
Help Build the Movement
Changing lives through sports takes more than a game—it takes people who believe every child deserves the opportunity to play, grow, and thrive.
We’re building a nationwide network of partners, sponsors, donors, and volunteers who are committed to expanding access to sports-based wellness in communities across the country.
Whether you’re a school, YMCA, corporate sponsor, coach, former athlete, community leader, or someone who simply wants to make a difference, there’s a place for you in this movement.
We’re Looking For:
Partners
Schools • YMCAs • Boys & Girls Clubs • Parks & Recreation • Sports Academies • Gyms • Municipalities • Hospitality Partners
Sponsors & Donors
Corporate Sponsors • Community Sponsors • Major Gifts • Monthly Donors • In-Kind Support • Foundations
Volunteers
Coaches • Community Leaders • Former Athletes • College Students • Recreation Professionals • Wellness Advocates